How to unlock an impeccable labeling or shrink sleeve solution?

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By Mélanie Rousseau Issued on May 11th, 2020

Many factors come into play when creating a flawless label, shrink sleeve or pouch. The solution must adhere and protect the product as it moves through the supply chain and retail environment, on its way to the consumer.

Here are three questions we like to ask before recommending a reliable solution.


What is your production and storage environment?

Pouch with zipper seal to keep the food freshness

••• Hot ••• Pasteurized ••• Ambient ••• Chilled ••• Frozen ••• Deep Freeze •••

Your production and storage environment will impact the performance of your label or flexible packaging. Hence, working with an expert team like Labelink will make sure the right paper, film and adhesive are selected. This is critical to prevent production inefficiencies, ensure food safety and secure your brand integrity.


What is the surface property of your container?

Moisture resistant sleeve

••• Dry ••• Fatty ••• Rough ••• Moist ••• Special Shape •••

Each surface will require a distinct solution. And it’s not just about the adhesive. Choosing the right paper and film will ensure the product looks its best and can be recycled.


What is the shelf appeal and your design objectives?

Special shape label for a unique look and feel

••• Matt ••• Gloss ••• Metallic ••• Glitter ••• ​Tactile ••• No-label look ••• Holograms ••• Embossing ••• Hot/Cold Stamping •••

Finally, a combination of paper, ink, varnish and lamination can make a product stand out with memorable graphics or a unique shape – or provide security features with specialty inks and holograms.​

The answers to these questions impact the look and feel of your product and can eliminate production inefficiencies.


Are you struggling with a labeling application or subpar look and feel?

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Photo credits: Unsplash and Pexel

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