Some of you may remember The Lone Ranger show…ok I’m either dating myself or I love vintage TV and films. Maybe it’s a little bit of both. The Lone Ranger was all about helping good people. Saving the day. Rescuing the forgotten. Basically, he was in the customer service business.
We are too and so are you. Whether you make things, distribute things, or provide support for things (or people) you (we) are all in the service business. How well we serve determines the level of our success.
This was the case when we began working with Mastronardi Wines, a leader in the wine making and premium grape supply region of Essex County, Ontario for her custom wine labels.
If location is ‘everything’ they have cultivated grapes along the 42nd north parallel (similar to that of French Riviera, Mendecino California, Tuscany Italy and southern France) giving Lake Erie North Shore the highest accumulation of heat units in Ontario each summer. This Lake effect, along with abundant sunshine, results in the high sugars and ideal acid levels of each varietal. Therefore, an earlier harvest is common and great wines are produced each year that reflect this climate.
To date they have some noteworthy and very prestigious awards: International Gold for their 2004Vidal Ice Wine at the 2007 Sélections Mondiales des Vins, Gold in 2006 for the All Canadian Wine Championship and Silver for the All Canadian Wine Championships with their 2002Merlot, in 2007 the Bronze for their 2005Cabernet Franc Reserve at the Finger Lakes International Wine Competition, just to mention a few. They take great pride in the product and service they provide.
So it was important to them to find a label supplier that had the capabilities and service levels they required.
As Eadie Mastronardi said,
“Right from the start in 2007, Labelink impressed me with their efficient, professional manner and approach that not only inspired confidence, but generated the results I was looking for. As the owner of Mastronardi Estate Winery and former President of the South Western Ontario Vintners’ Association, I needed a company that had detailed knowledge of the Ontario Wine Industry. I needed to have a wonderful partnership to help me create the perfect wine labels for my company. I found all of that with Labelink.”
This can only happen with a great level of trust and transparency between customer and supplier. Service was the heavy lifting taken on by Labelink and it is what they thrive at. And why not, they expect it from their suppliers. As Eadie pointed out; “Labelink is dedicated to a generous level of customer service that includes a direct relationship with the owners. I have had a continuous creative dialogue about my label designs, and their subsequent quality, with owner Peter Cassaro. I highly recommend Labelink as my experience has been positive: a beautiful label graces each new vintage of Mastronardi Estate Wines”. Mastronardi wines can be found in LCBO stores across Ontario and are featured wines in some of the best restaurants in the country.
Deliver great service and who knows, you might be a hero!