If you’re purchasing wine labels you know that you need to purchase larger quantities to achieve the price that you budgeted for. On many occasions I have walked into wineries only to see racks of labels sitting in inventory. Most often they have been payed for so you have your money just sitting on the shelf. Sometimes they will be used and other times they will be thrown out to get ready for next year’s vintage.
But have you wondered how to take control of your money with respect to inventory? Today it is even more important to remember age old principles like ‘it’s not how much you make, but how much you keep’. It’s easy to forget but whenever I walk by inventory that just isn’t moving, well it makes me nauseous. It’s money not being used or worse, thrown away.
Not to mention the cost of plates and extended turnaround times. These costs only inflate the inventory issue and although a one time charge to you need to be added each sku, each season.
Thankfully there are solutions that can minimize your risk and reduce your inventory to zero. Did I say that? Yup, even to zero. You already know your yield at harvest time. So why not design and order according to your yield. And while you are at it, why not just order what you need?
The Digital label industry has come a long way. It was specifically designed to address the issues of high end label printing on multiple surfaces, run similar sizes together, and run labels from ready art files to the printer. The technology, although not new, has evolved over the last 5 years and is currently being used by some Name Brands for the same reasons.
Hewlitt Packard, a forerunner in the industry continues to work with its printers to push the envelope. Specifically, Digital printing is the ability to create, maintain and re-purpose content in a digital format through a variety of delivery vehicles:
- Advertising–POP-Banners-Sales Sheets-Labels-Coupons
- Banner Adds
Which brings us to the 3 ways Digital labels can solve your inventory issues:
- You can print 1-50,000 labels in fast turnaround times
- You can run multiple versions (skus) together
- You can proof on the actual material or substrate you have chosen
Did I mention that it provides outstanding print quality for standing out in the market place? Ok, there’s more…but ‘the main thing is to keep the main thing the main thing’, which is to keep a handle on your inventory. Reduce it and put your hard earned money in your pocket.
There are many different ways you can make your label (Brand) stand out using Digital. The point here is hat you are now no longer at the mercy of ordering a set amount of labels to keep your budget. When you add what the costs are to holding or throwing away inventory vs a just in time solution of what you really need, you’ll be way ahead of the game. And you can hear the Ka-Ching of your business once again.